Category: How To

How Gift Cards Can Grow Your Salon Business

The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial gift card use. According… Read more »

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Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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How to Automate Time Consuming Tasks Using Technology in a Salon

Success in any business starts with finding the right tools and understanding how to apply them to maximize the customer experience. For the salon industry, one of those tools is Presence AI. Presence AI is an artificial intelligence tool that’s a programmable voice for your business, and works directly with SalonBiz software, to provide a next… Read more »

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Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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How to Rock Compensation and Benefits at your Salon

The talent working in your salon is your most valuable asset, so what are you doing to make sure they feel loved, appreciated, and well compensated? It’s the number one question salon owners need to ask in order to craft a supportive workplace that inspires talent to build a career with you. Owners of Logan… Read more »

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Decrease Call Volume in Your Salon and Streamline Check-in

At PENZONE Salons + Spas (five locations in the Columbus, Ohio, area), the team is always on the cutting edge of technology, using it to a streamline processes and procedures for a more profitable bottom line. After launching a new concept and rebranding last spring, the company focused on implementing technology that improves their guest’s… Read more »

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How Can I Optimize Billing, Productivity, Compensation, Retail and Retention in My Salon?

Jentry Petzold, owner of The Black Cat Salon and Spa in two locations on the island of Oahu, is on a mission to change the way salon owners do business. A few years ago, after becoming frustrated with low productivity and a faltering salon culture, Jentry began to research alternative ways to run his business.… Read more »

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Wet Hair, Don’t Care!

In a perfect world, every client who leaves your chair walks away with shiny, bouncy, enviable hair. And when she returns to her job or home, everyone she sees asks, “who did your hair?” But that’s not always how it goes. Today’s client is often time crunched and rushes out of the salon before you… Read more »

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How Can You Rethink the Future of Your Salon with Technology?

What does the salon of the future look like to you? High-tech tools? Less staff at the front desk? Online appointment booking exclusively? All these things are possible, but the main change salons will see in the future is the way in which they connect with their clients. Louis Lago, president of SalonBiz and co-owner… Read more »

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