How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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Salon Security Alert! 8 Best Practices to Keep Your Salon Safe

In a world where everything has become digital, it’s easy to get a little lax when it comes to salon cybersecurity. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »

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Instagram Tips & Best Practices for Salons and Spas

It’s no secret Instagram is a powerful social media tool that showcases the innovative and creative work going on behind the salon’s closed doors. It helps you connect with new and current clients, promote products or services, and share meaningful client success stories. But what are salon Instagram tips and best practices? According to Forrester,… Read more »

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Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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Maximize Your Salon Marketing Strategy with Our Communications Suite

SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory, and more. All these tools are important, and every owner has a favorite feature. But how can you maximize your salon marketing strategy? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing… Read more »

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How to Rock Compensation and Benefits at your Salon

The talent working in your salon is your most valuable asset, so what are you doing to make sure they feel loved, appreciated, and well-compensated? How can you rock compensation and salon benefits? It’s the number one question salon owners need to ask in order to craft a supportive workplace that inspires talent to build… Read more »

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Tips to Reinvent Your Salon Over the Years

Every salon owner has a common, yet unspoken, goal; to stay successful long-term. While this is a great thing to shoot for, the most important goal is actually reinvention. Salon owners who know how to reinvent their focus and offerings to align with customers desires and industry trends regularly are much more likely to succeed.… Read more »

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Data, Innovation, Leadership and More: 5 Key Takeaways from the 2019 2 to 10 Conference

The ninth annual 2 to 10 conference, recently held in Scottsdale, started off as a simple conversation 10 years ago when Tom Kuhn, CEO of Qnity, had a conversation with a frustrated salon owner during a different event. “She felt much of the conversation at the event we were attending didn’t apply to her because… Read more »

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Streamline Check-in and Decrease Call Volume in Your Salon

How can you streamline check-in and decrease call volume in your salon? At PENZONE Salons + Spas (five locations in the Columbus, Ohio, area), the team is always on the cutting edge of technology, using it to streamline check-in processes and procedures for a more profitable bottom line. After launching a new concept and rebranding… Read more »

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How Can I Optimize Billing, Productivity, Compensation, Retail and Retention in My Salon?

Have you thought about salon optimization? We talked to Jentry Petzold, owner of The Black Cat Salon and Spa in two locations on the island of Oahu, is on a mission to change the way salon owners do business. A few years ago, after becoming frustrated with low productivity and faltering salon culture, Jentry began… Read more »

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