Outperforming Online: Why Salons Should Win At Retail

By Laurel Nelson, contributing writer with Salon Today   Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, with speakers covering everything from in-salon education programs to front desk profitability, to developing a men’s business. But perhaps the hottest topic of all was retail. Bob… Read more »

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The App that Strengthens the Bond Between Salon and Guest: Pocket Salon—and How to Launch It

In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »

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Insta-Gratification

By Laurel Nelson, contributing writer with Salon Today   Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers… Read more »

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What’s New – 2018

WOWZA!! January has been quite a month and if it’s any indication of what 2018 has in store…. look out – here comes SalonBiz! Our team works hard all year preparing for our annual PowerUp tech forum and SeriousBusiness weekend. We absolutely love getting to see many of you in New Orleans. We were beyond… Read more »

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Weathering The Storm: Picking Up The Pieces After Hurricane Harvey

By Laurel Nelson, contributing writer with Salon Today   In late August, Hurricane Harvey blew through Houston, flooding the city and leaving thousands of people homeless. When Harvey finally passed, Josephine’s Salon and Spas owner Vivian Yeh breathed a sigh of relief. Her home was intact and her three salon locations were also fine, with only minimal… Read more »

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