Amp Up In-House Marketing With SalonBiz Communications Suite

When it comes to innovation, Vivian Yeh is always ahead of the curve. As a 21 year SalonBiz user and owner of three locations for Josephine’s Day Spa and Salon, she leverages several SalonBiz features to help make her salons successful, year after year. Recently, SalonBiz released a new Communications Suite to directly support and… Read more »

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How To Maximize Your Salon’s Productivity Per Square Foot

So you’ve decided to open your own salon. You’ve chosen the area you want to build your business in, and you’re ready to find the perfect space. But before you sign that lease, there are some big decisions to be made with careful thought and consideration. Heath Smith, co-founder of Ruiz Salons in Austin, Texas,… Read more »

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17 Powerhouse Tips to Grow Salon Customer Retention

Getting new clients into your salon can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than… Read more »

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How Gift Cards Can Grow Your Salon Business

The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial gift card use. According… Read more »

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Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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Security Alert! 8 Best Practices to Keep Your Salon’s Cyber Activity Safe

In a world where everything has become digital, it’s easy to get a little lax when it comes to cyber security. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »

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Instagram Best Practices for Salons and Spas

It’s no secret Instagram is a powerful social media tool that showcases the innovative and creative work going on behind the salon’s closed doors. It helps you connect with new and current clients, promote products or services, and share meaningful client success stories. According to Forrester, brands on Instagram have a 10x higher engagement rate… Read more »

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