Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »
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A small inspiration can turn into a movement, and that’s exactly what happened when Shane Price, CEO of Green Circle Salons started talking with a green salon owner in Canada in 2008. He was creating a directory of green minded salons to make it easier for consumers to find them and for salons to be… Read more »
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Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »
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In a world where everything has become digital, it’s easy to get a little lax when it comes to cyber security. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »
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It’s no secret Instagram is a powerful social media tool that showcases the innovative and creative work going on behind the salon’s closed doors. It helps you connect with new and current clients, promote products or services, and share meaningful client success stories. According to Forrester, brands on Instagram have a 10x higher engagement rate… Read more »
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Success in any business starts with finding the right tools and understanding how to apply them to maximize the customer experience. For the salon industry, one of those tools is Presence AI. Presence AI is an artificial intelligence tool that’s a programmable voice for your business, and works directly with SalonBiz software, to provide a next… Read more »
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Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »
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SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory and more. All these tools are important, and every owner has a favorite feature. But are there features you aren’t using enough? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing efforts.… Read more »
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The talent working in your salon is your most valuable asset, so what are you doing to make sure they feel loved, appreciated, and well compensated? It’s the number one question salon owners need to ask in order to craft a supportive workplace that inspires talent to build a career with you. Owners of Logan… Read more »
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Every salon owner has a common, yet unspoken, goal; to stay successful long-term. While this is a great thing to shoot for, the most important goal is actually reinvention. Salon owners who know how to reinvent their focus and offerings to align with customers desires and industry trends regularly are much more likely to succeed.… Read more »
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