Instagram is a great way to market your salon, engage your ideal customers, show off your work, and build your brand. As of 2022, the platform has over 123 million users, making it an excellent opportunity to connect with an audience of potential clients. However, social media marketing can feel like a full-time job, especially when you have clients to see and a salon to manage. Luckily, we’re here to make your social media strategy a little easier.
In this article, we’ll go over the basics of Instagram and give you some ideas for how your salon can use Instagram story ideas to connect with your audience!
1. Engage Your Audience with Instagram Story Polls
Instagram story polls are a great way to engage your audience and build a relationship with them. An Instagram poll is a sticker that you put in your stories. It allows you to ask your audience questions and gives them options to vote on two answers. Story polls can also be helpful for doing market research and gaining valuable insight into your ideal customers and their preferences.
Here are some Instagram story poll ideas for your hair salon:
Fun Opinion Polls
People love to give their opinions on just about anything. You can ask their opinion to get valuable info on your audience’s preferences, or you can also use it just to have fun and be engaging. Here are some examples for inspiration:
- Are you pro or anti-bangs?
- What do you think about the new mullet trend?
- What do you think of J-Lo’s new hairstyle?
- What color should I paint the salon?
- Do you wish your stylist talked more or less?
It’s a well-known fact that people buy from people they know, like, and trust. If you’re an individual stylist, you can use stories to help your clients get to know you better. Ask questions that reveal something about your personal life and make you feel relatable, such as:
- Going on a trip, can you guess where we’re headed?
- Which shoes go best with this outfit?
- Thinking about changing my hair color? Which color should I try?
- How do you feel about gift cards as Christmas gifts?
Soft Sell Polls
Sometimes clients need a gentle reminder that they need to book their appointment. You can use Instagram stories to nudge clients to make a reservation. This will also help them avoid calling you at the last minute when you’re booked solid. Here are some poll ideas:
- Have you booked your next appointment?
- How’s your hair doing this winter?
- Are your roots starting to show?
2. Get to Know Your Audience with Instagram Story Questions
Instagram story questions are another great way to capture the interest of your audience and get them to engage with your salon. Like the poll, an Instagram question is also a sticker you put in your story. But, unlike a poll that only allows two responses, a question allows your audience to give an open-ended response.
Instagram story questions help you have a deeper conversation with your audience. You can help them get to know you by allowing them to ask you questions, and you can get to know them better by asking them questions. Questions and question responses you receive can also inspire topics for other content to create. For example, if they are asking you about the latest hair trends, it may be a good idea to write a blog post about the latest styles.
Instagram Story Question Ideas
So, what questions should you ask your audience in your stories? Here are some ideas:
- Ask me a question
- Ask me (almost) anything
- What’s your favorite hair trend right now?
- Which era had the best hair?
- Can you guess what this is? (Include a picture of the item in your story.)
- What are you most thankful for today?
- I need a new show to watch. What do you recommend?
3. Reach a Wider Audience with Instagram Story Reposts
Don’t have enough time to create content for Instagram? Reposting other people’s posts in your stories is a great and fast way to get the job done. You can repost clients’ posts of their hair transformation to show off your work, as well as posts from relevant businesses that would appeal to your audience.
Reposting Content from Clients
After they hit the salon, a lot of people take to Instagram to show off their new or refreshed look. Ask your clients to tag you in those photos and if it’s okay for you to repost them. They’ll appreciate the shoutout (and be more likely to share it) and the rest of your audience will get a glimpse of what you can do for them.
Reposting Content from Businesses
Reposting Instagram content from other businesses can be a mutually beneficial strategy. In fact, 58% of users say they’re more interested in a brand after seeing it in a story.
You can partner with businesses adjacent to your services, such as a massage therapist, waxing salon, esthetician, nail salon, and so on, whose target audience overlaps with yours. Repost their content in your stories, tag them, and in exchange, ask them to do the same. Be sure to share your thoughts or some insight about the post, so it doesn’t look like you’re just randomly promoting another business.
Spend More Time Growing Your Business and Less Time Running It
If you ever feel like there aren’t enough hours to manage your salon and keep up with marketing, you’re not alone. That’s why SalonBiz offers the tools you need to run your salon more easily.
Save time and improve efficiency with features like automatic email campaigns, online appointment booking, data tracking and reporting, inventory management, and more.
When you don’t have to worry as much about the day-to-day of your salon business, you’ll have more time and energy to devote to growth.
Book a demo to get started today!