Whether you’re completing your Aveda SOAP report or simply want a quick, accurate view of how your salon is performing, the new Salon Scorecard brings all your key metrics together in one simple, easy-to-read report.
It’s your one-stop snapshot of what’s working, what’s growing, and where to focus next, all designed to help you save time and make decisions with confidence.
What you’ll see in your Scorecard
Your Scorecard highlights the numbers that matter most for running a healthy, growing salon:
- Guest Count Growth %: Shows how your total guest count has grown or declined compared to the same period last year, helping you see if your salon is attracting more clients overall.
- Existing Guest Retention %: Shows what percentage of your existing guests return within 12 weeks, a key measure of guest loyalty and satisfaction.
- New Guest Retention %: Measures how many first-time guests return for a second visit within 12 weeks, showing how well you’re converting new guests into regulars.
- % of Service Guests Pre-Booked: Shows the percentage of clients who booked their next appointment before leaving, a strong indicator of guest satisfaction and visit consistency.
- % of Total Revenue from Retail: Shows how much of your salon’s total revenue comes from retail sales, helping you balance between service income and product performance.
- RPCT (Retail per Client Ticket): Shows the average retail spend per client visit, giving insight into how effectively your team is recommending products.
- % of Service Guests Purchasing Product: Shows what percentage of guests who received a service also purchased retail products, measuring consistency in retail conversations.
- % of Hair Color Transactions: Shows the proportion of all hair services that include color, helping you understand how much of your service mix comes from color work.
- % of Treatment Transactions: Shows the percentage of all hair services that include treatments, giving a view of how often your team is adding value through treatments or upgrades.
- Service Provider Retention %: Shows the percentage of your service team who stayed with you year over year, a measure of team stability and engagement.
For Aveda salons, these metrics are automatically aligned to Aveda’s SOAP benchmarks, making it faster and easier to complete monthly reporting.
For all salons, the Scorecard provides a quick snapshot of your business health -no complex setup or spreadsheets required.
Why it matters:
You’ll spend less time crunching numbers and more time acting on them. Whether you’re identifying trends, spotting opportunities, or sharing results with your team, the Scorecard makes it easy to stay in control of your business performance.
Tip: export your Scorecard each month to track your progress over time.
Save time. Stay focused. See your progress.
Learn how to use it in our help guide
