Chances are, you are one of the seven-in-ten people in the U.S. who have a Facebook page. Over the years, Facebook has become much more than a way to stay in touch with friends, though. It can be a powerful business tool, especially when you’re using it correctly. If you’re wondering how to promote your salon on Facebook, SalonBiz is here to help! Let this be your complete guide to salon Facebook marketing, covering everything you need to know to create Facebook ads for salon growth and guest retention.
How can I promote my salon on Facebook?
First and foremost, be present! If you don’t have a Facebook page for your salon, start the process now. Two-thirds of Facebook users visit the page of a local business at least once a week. Simply put, your potential guests want to see you on social media. This is a great reason to create a beautiful page with all of your branding, as well as important news about your salon.
Just starting out and not sure how to make a page? Facebook has a simple step-by-step guide for businesses!
Once you have a page in place, engage with your audience! Set up a process for posting at least once a week, but aim for three times every week. Ask questions to boost engagement and get people commenting on your posts. Join relevant Facebook groups to reach new people and maximize your platform. Don’t forget to respond to messages and comments in a timely manner, especially if someone has a question or concern.
Find more: How To Make An Impact With Your Salon Facebook Page
Using Facebook ads for salon growth: 3 steps
If you have a solid page and you’re looking to build up your list of clients, Facebook ads are a great way to do it. The average Facebook user clicks on 12 ads per month. While it may not seem like much, that’s one every 2.5 days!
Overall, these numbers demonstrate that users actually pay attention to the ads they come across while scrolling. Here are three steps to take if you’d like to begin using Facebook ads for beauty salon growth.
1. Develop a basic plan and audience
Coming up with a solid plan will increase the likelihood of having success in salon Facebook marketing. Plus, it gives you a way to measure your ad campaign and see if it’s really working!
Think about your ideal client as you begin to nail down a target audience that you’ll send ads to. One of the best ways to start is by advertising to the friends of your current followers, which Facebook makes easy. This is usually successful because the new audience is similar to people who already like your page.
However, you can also choose to target specific people within a certain radius of your salon, like women between the ages of 18 and 40 within 50 miles. Learn more about Facebook ad targeting here.
Next, decide on a budget. The good news is, you don’t have to spend a lot to make an impact in this arena. Unlike other forms of marketing, a modest budget can still help you get more guests in the door. As little as $100 per month can do the trick with the right ad and an effective target audience.
Start small and gradually increase your budget as you begin to see those clicks turn into clients!
2. Give them a reason to click
People love to aimlessly scroll through Facebook. From status updates to news articles, most users don’t want to be taken to a separate website unless there’s a great reason. This is why it’s important to really catch their attention with your salon’s Facebook marketing.
First, create a beautiful visual! While a stunning photo may do the trick, video is even better. In fact, the average engagement rate for Facebook video posts is 0.26%, much higher than the average engagement rate overall of just 0.18%. You can film a video in your location, or even use a short stock video with text overlay about your salon’s unique benefits.
Finally, don’t forget to include a focused and enticing call to action! Perhaps you’re offering a major discount on color services or throwing in a free gift card with every booking. Whatever it is, give people a great reason to click.
3. Close the deal
In most cases, your ad will take users to your website. It’s important to ensure the specific landing page matches the branding of your ad and business (as closely as possible). This type of seamless marketing helps people feel confident in whatever you’re selling.
Further, you don’t want to just dump users off at your homepage. Make sure the link makes it effortless to complete your call to action. Whether it’s booking a service, buying a gift card, or signing up for an event, you want that click to have a purpose. This gives them a clear path to do what they intended when they clicked on your Facebook ad. (And they can check out the rest of your gorgeous website afterward!)
Make more time for salon Facebook marketing
When you get your first Facebook ad up and running, give it time to perform! Let it work for about a week (or even a month) before making any changes. From there, take a look at the data and decide if you’d like to try another ad. The more you test and analyze, the better you’ll get at determining what works (and what doesn’t) for your salon.
If you’re feeling like there just aren’t enough hours in the day, SalonBiz is your go-to for automating other tasks to free up time for new marketing ideas. From mobile booking to automatic appointment reminders and integrated payment options, our software was designed with salon owners like you in mind!
Spend less time on the day-to-day tasks and make more time for salon Facebook marketing. Send us a message to schedule a SalonBiz demo!