How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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Maximize Your Salon Marketing Strategy with Our Communications Suite

SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory, and more. All these tools are important, and every owner has a favorite feature. But how can you maximize your salon marketing strategy? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing… Read more »

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Data, Innovation, Leadership and More: 5 Key Takeaways from the 2019 2 to 10 Conference

The ninth annual 2 to 10 conference, recently held in Scottsdale, started off as a simple conversation 10 years ago when Tom Kuhn, CEO of Qnity, had a conversation with a frustrated salon owner during a different event. “She felt much of the conversation at the event we were attending didn’t apply to her because… Read more »

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Streamline Check-in and Decrease Call Volume in Your Salon

How can you streamline check-in and decrease call volume in your salon? At PENZONE Salons + Spas (five locations in the Columbus, Ohio, area), the team is always on the cutting edge of technology, using it to streamline check-in processes and procedures for a more profitable bottom line. After launching a new concept and rebranding… Read more »

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How Can I Optimize Billing, Productivity, Compensation, Retail and Retention in My Salon?

Have you thought about salon optimization? We talked to Jentry Petzold, owner of The Black Cat Salon and Spa in two locations on the island of Oahu, is on a mission to change the way salon owners do business. A few years ago, after becoming frustrated with low productivity and faltering salon culture, Jentry began… Read more »

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How Can You Rethink the Future of Your Salon with Technology?

What does the salon of the future look like to you? High-tech tools? Less staff at the front desk? Online appointment booking exclusively? All these things are possible, but the main change salons will see in the future is the way in which they connect with their clients. Louis Lago, president of SalonBiz and co-owner… Read more »

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