Email marketing remains one of the most effective ways to promote your salon and engage with your audience. With an ROI of $36 for every $1 spent, it would be foolish not to take advantage of email marketing to spread the word about your products, services, and promotional campaigns.
With Mother’s Day coming up, your salon is probably getting gift cards and packages in gear to sell to those clients looking for an easy and valuable token of appreciation for mom. In this article, we’ll go over some pro tips for how to use email marketing to boost Mother’s Day gift card sales at your salon.
1. Pull a targeted email list.
The most effective email campaigns are targeted to the audience segments that will find them the most relevant. Marketers who use segmented campaigns report as much as a 760% increase in revenue.
Think about who in your audience is most likely to be interested in a gift card for Mother’s Day — people who purchased gift cards for previous holidays, younger clients likely looking for a gift for mom, men looking for last-minute ideas, and so on. Personalize your email content to these segments to optimize your value offer.
2. Make your Mother’s Day email content positive, personal, and about your client.
If a reader opens your email to find an obvious sales pitch, chances are they’re going to delete it without a second thought. To make your audience interested in your email, center the content around what you’re offering to benefit them and why they should care.
For Mother’s Day, you can tap into the emotional aspect of appreciating mom and other caregivers, making readers compelled to buy a gift that shows their love. Then position your gift cards and holiday packages as convenient and helpful solutions. Be sure to keep it positive though — guilting people into buying a Mother’s Day gift will not leave them with a good feeling about your salon.
3. Link to your online salon gift cards and gift card packages.
You want to make it as easy as possible for people reading your email to see the value you’re offering and make a purchase. Highlight the gift card options you’ve put together for Mother’s Day.
Keeping with the client-focused content, don’t just drop a photo and link to your gift cards and packages, but frame them as gifts mom would love. If one of your gift card packages includes a blowout, manicure, and pedicure, for instance, describe it as the ultimate spa experience for a hard-working mother.
Make the link to purchase clearly visible with a purchase button or by linking a phrase like, “Click here to purchase.”
4. Keep design and content simple and straightforward.
People spend, on average, about 10 seconds reading a brand email. That doesn’t leave you with much time to get your message across, so your email needs to be easy to scan and quick to the point. It should still be attractive and in line with your brand colors and personality, but not overwhelmed with too many graphics, colors, or blocks of content.
Using an email template builder is a great way to keep your emails consistent throughout a campaign, put something together quickly, and simplify the design. If you already have an email template from previous campaigns that performed well, tweak it for Mother’s Day to save yourself even more time putting everything together.
5. Automate your campaign.
Once you’ve put in the work to create your campaign emails, use automation tools to schedule them out. Automating emails will save you a lot of time and headache, as well as ensure nobody in the audience slips through the cracks
If your assets are ready, it’s a good idea to start advertising three or four weeks ahead of Mother’s Day all the way up until the day itself. The beauty of online gift cards is that they’re great last-minute gifts, which means you’re not limited by delivery times. Your campaign should include an initial launch email, a few reminder emails (the number will depend on how early you begin promotions), and a final “last chance” email.
Make Email Campaigns Easier with SalonBiz
Email marketing can take up a lot of time — time you don’t have as a busy salon owner.
SalonBiz comes equipped with marketing features that allow you to create, customize, and automate your emails. Customizable templates and automation tools make it easy to promote your services, connect with your audience, and attract new guests.
For busy salon owners in the hair and beauty business, managing time effectively is crucial, especially when your marketing budget is on the line. SalonBiz is designed with powerful marketing tools that streamline your email campaigns, saving you invaluable time.
Our platform boasts customizable templates and advanced automation features, perfect for promoting your salon services, engaging with your loyal clients, and drawing in new guests.
Utilize our platform to easily send out salon gift vouchers, announce special promotions like free services or gift bags for events, and partner with other local businesses for social media giveaways.
Planning a salon event? SalonBiz’s tools help you effortlessly market it. Plus, with Mother’s Day around the corner, our system is an ideal solution for launching happy Mother’s Day campaigns or sharing beauty salon-specific Mother’s Day marketing ideas to celebrate this special occasion.
If you harness the potential of SalonBiz, you not only connect with your audience but also stand out among local businesses, making it a truly powerful marketing tool for attracting clients and maximizing your marketing budget.
Get started with SalonBiz by booking your free demo today!
