We know spring has barely sprung, but already Mother’s Day is just around the corner. Many of your salon customers will already be thinking about the perfect gift for the mom in their life. Most of them will want to keep it simple with something easy they know their mom will love — like a salon gift card.
Behind Christmas, Mother’s Day is the second biggest gift card sales holiday. And it’s not just gift givers who love this quick and convenient option, but receivers too. In a recent survey by DealDrop, they found that 35 million U.S. adults would prefer to receive a gift card as a present. So, how can your salon take advantage of the popularity of gift cards this Mother’s Day? We’ll break it down for you.
The Benefits of Offering Gift Cards for Mother’s Day
Before we jump into how to use gift cards to have a more successful Mother’s Day, it’s good to understand why it’s worth it to have a gift card strategy at all. Let’s take a look at some of the biggest benefits gift card sales can have for your salon.
Boost Revenue
The most obvious benefit of offering Mother’s Day gift cards at your salon is the additional revenue they’ll bring in for the holiday. Along with sales from the gift cards themselves, research shows that 72% of shoppers who are using gift cards will spend more than just the value of the card — 20% more on average. Additionally, 72% of customers who come into your salon to buy a gift card for Mother’s Day are likely to end up spending money on themselves at the same time.
Bring in New Customers
Gift cards are an easy (and budget-friendly) way for your salon to build brand awareness and introduce new guests to your services. If one of your regular clients buys a card for her mom who has never visited you, for instance, and her mom uses it to get her hair done, you just earned yourself a new client.
Offer Convenient Gift Options
Many people (men especially) struggle to choose a Mother’s Day gift for their mom, wife, aunt, and the other mothers they care about. Gift cards are a simple and convenient solution for these customers who might not otherwise shop with your salon. They can be easily purchased online or in-store for a last-minute gift. Gift cards are also convenient for you because they’re easy and inexpensive to distribute.
Build Customer Loyalty
Rewarding repeat clients for their business is an excellent way to make them feel valued and hold onto them long term. Gift cards pair well with incentives that can make it so buyers walk away with something of value too. You could offer a free $20 gift card for every $100 in gift cards purchased for Mother’s Day, for example. This would encourage more people to buy gift cards and show them that you appreciate their business.
How You Can Set Yourself Up for Mother’s Day Success with Salon Gift Cards
Although many business owners may not realize it, if you want your gift cards to go as far as possible, you can’t just set them out at the last minute before a holiday. Your gift card sales strategy should be thoughtful and planned to maximize the benefits for your salon. To help you get ready for Mother’s Day, we’ve put together a checklist of what you must do to get your salon gift cards in order:
- Set up online gift cards. Online gift cards are more accessible and convenient for your customers. In fact, the average SalonBiz customer increases their gift card sales by 30% when they put them online and, on average, those online gift cards bring in an extra $29,072 in revenue per year for our salons.
- Create gift card promos. Set up percentage off and bounce back promotions to incentivize gift card purchases for Mother’s Day. You can easily integrate these into your POS system for a quick and automatic process for your customers and employees.
- Offer Mother’s Day gift card packages. Customizing gift card offers for Mother’s Day will help drive sales. Package up your services in store and online to be easily sold as gift card bundles for mom, such as a week’s worth of blowouts or a full mani-pedi spa package.
- Prepare your staff. After your gift card sales take off, a lot of new customers will be calling to make appointments. Make sure you plan accordingly with extra staff on hand.
- Repackage leftover holiday retail. Still have merchandise left over from the winter holidays? Rework it into a Mother’s Day bonus gift with gift card purchase or its own gift card package. Sometimes, all it comes down to is swapping out that sparkly red bow with a pastel pink one.
- Market your gift cards. Get the word out about your Mother’s Day gift card offerings. Use your website, email, social media, and in-store displays to get them front and center.
- Create targeted email lists. The best way to optimize your marketing efforts is to target them. Comb through your email list to create segments of customers who purchased a Mother’s Day gift card last year or who still have gift cards open letting them know about your new program.
Simplify Gift Card Sales with SalonBiz
SalonBiz software makes it easy for your salon to create and execute gift card promotions that work. Our tools allow you to quickly and easily style gift cards based on your brand and set them up for purchase online. Once you’re set up, you’ll start to see that bottom line increase in no time — without having to lift another finger.
To learn more about our end-to-end salon software solutions, book a demo today!
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