Category: Best Practices

Use Retail to Maximize Your Salon’s Productivity

In our last conversation with Heath Smith, co-owner of Ruiz Salons in Austin, Texas, he explained how salon owners can maximize their productivity per square foot. In this blog, Smith is talking about leveraging your retail for optimal profit. “We have two revenue streams that are equally important—service and retail,” he says. “When we look… Read more »

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Best Practices for Feedback and Reviews

There’s nothing more exciting than when a regular customer transforms into a “raving fan.” So how do they get there? With a little help from you and some Listen360 best practice tips. With the SalonBiz Communications Suite, you already have the essential marketing tools to promote your salon using email marketing templates and images for… Read more »

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How To Maximize Your Salon’s Productivity Per Square Foot

So you’ve decided to open your own salon. You’ve chosen the area you want to build your business in, and you’re ready to find the perfect space. But before you sign that lease, there are some big decisions to be made with careful thought and consideration. Heath Smith, co-founder of Ruiz Salons in Austin, Texas,… Read more »

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17 Powerhouse Tips to Grow Salon Customer Retention

Getting new clients into your salon can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than… Read more »

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How Gift Cards Can Grow Your Salon Business

The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial gift card use. According… Read more »

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Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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