TikTok is all the rage. With over 1 billion active monthly users, it has surpassed other social media sites like Pinterest, Twitter, Facebook, and Snapchat, making it an excellent platform for any salon to grow their business. To expand your customer base, more people need to know, like, and trust your business. TikTok is powerful because it can help you gain exposure to millions of people and build relationships with them without having to chat on-on-one.
If your salon is looking to jump on the TikTok craze — and it should — we’ve got you covered. Keep reading for ideas on how to grow your salon business on TikTok.
How to Grow Your Business on TikTok
Before we go over TikTok content ideas for salon businesses, we thought it would be helpful to explore some basic tips for how to use the platform strategically. Here’s what you should keep in mind to use TikTok to your advantage:
Pick the Right Metrics
Likes and follows are great, but they may never lead to a sale. Before you start on TikTok, make sure you are clear on your goals, so you can track metrics that are consistent with them. For example, if your goal is to get new customers, tracking how many people sign up for your email list may be more insightful than how many likes a TikTok video gets.
A few other important metrics to track include engagement rate per post, follower growth, and branded hashtag growth.
Create an Opt-In for Lead Capture
Producing content for TikTok is important as it will attract potential customers, but your strategy will fall flat if you don’t turn likes and follows into sales. So, before you start with TikTok, make sure you have a way to capture leads.
For example, you can put a link in your TikTok bio that takes people to a free offer in exchange for their email addresses. Then, when a post goes viral, you’ll capture leads, and you’ll be able to send them offers in the future rather than being dependent on the TikTok algorithm.
Collaborate
A great way to use TikTok is to collaborate with other brands. If you’re just getting started, consider working with a complimentary brand, such as a massage parlor. They can promote your business for you, in turn helping you get more exposure. To make it worth their while, you might offer them an affiliate commission for each new customer or simply offer to pay them to promote you to their audience.
Salon Business TikTok Ideas
Ready to get your salon on TikTok but in need of ideas? We’ve put together a list of 9 inspiring ideas to get you started.
No-Face Salon TikTok Ideas
Some people get camera shy and don’t want to show their faces on TikTok. If that’s you, here are some of our favorite no-face TikTok ideas specifically for salons.
- Beauty Hacks: One of the main reasons people come to the salon is to look and feel better about themselves. Therefore, TikTok content that teaches them how to make themselves look and feel more beautiful is likely to draw in a good portion of your target audience. You might share hacks for fixing greasy hair, for example, or your top makeup tips for a smokey eye.
- Client Transformations: Highlighting your work with client before and after photos and videos is another great way to provide interesting content to your audience without showing your face. You can create short photo montages or videos at various stages of the process, and then edit them all together to show the transformation.
- Tutorials: Everyone loves going to the salon, but most people can’t afford to go every day. Show off your skills and build trust with potential customers by sharing hair and other self-care tutorials on TikTok. For example, you can teach how to do updos, braids, curling techniques, and so on.
TikTok Ideas for Salon Products
Retail sales are an important part of the salon business model, and TikTok can help you create buzz for your products. Here are some ideas for inspiration:
- Beauty Product Reviews: Unboxing and reviewing your beauty products on TikTok can help create hype around them. Your audience will also find it helpful to learn more about each product before they make the commitment to buy it.
- Product Tutorials: If you want to go more in-depth about your products, make TikToks that demonstrate how to use them. To monetize this strategy, you can offer a special discount or a freebie if people purchase the products through you.
- Bust Product Myths: Many consumers complain about the price of professional haircare products. However, many of them are probably using more product than is necessary. Customers will appreciate you taking the time to explain common misconceptions about how to use products (how often to use, how much to use, and so on), so they get more out of their purchase.
Salon TikTok Ideas for Moms
If your target market is moms, who often don’t have the time or energy to make it to the salon without some convincing, you may want to consider dropping some of these mom-related content ideas on your TikTok feed.
- Busy Mom Beauty Tips: Most moms have less time to take care of themselves because they have to take care of their kids. However, they still want to look and feel their best. Offering tips and hacks for quick hair and makeup options will help you win the attention and trust of the moms on TikTok — and hopefully their business too.
- Relatable Mom Content: Being a mom is hard, but the community of moms on TikTok helps make it easier with honesty and humor. Consider making a relatable video about the struggles and joys of being a mom. If you want to relate it to the salon, leave a call to action at the end of the video offering a reprieve. For example, you could say something like, “Need an escape from the kids? Come join me at the salon.”
- Kids’ Hair Tips: Moms are usually the ones booking appointments for their kids’ haircuts. However, if your salon also does kids’ cuts or just wants to help moms out, you can also offer tips and advice for kids’ hair. For example, you can show off how to style boys’ hair or recommend ideas for making baby hair look cute even in the awkward grow-in stage.
Get Ready to Grow Your Salon Business
The more time you put into marketing strategies like TikTok content, the more brand awareness you’ll build and the further your reach will go. With SalonBiz, you can simplify and automate day-to-day tasks, freeing up your time to focus on growth.
Our end-to-end salon management software has everything you need to run your business more efficiently and increase your bottom line. Easily manage everything from online booking and performance metrics to automated email/text confirmations, POS, and more.
Book a free demo of SalonBiz today to learn more about our salon management solutions!
