We know: it can be strange to think about the winter holidays when you haven’t even purchased Halloween candy! But every little bit you do now will make your life so much easier in late November. We’ve interviewed our team of salon experts to compile a list of the best tips to prepare your salon in order to boost salon holiday sales this season, including tips for online booking to gift card sales!
1. Brighten your welcome messages
Set the tone and include the welcome text that appears on your online booking page, as well as any other automatic greetings you send (on Facebook, by email, etc.) to guests.
You should plan on doing this regularly, but if you haven’t in a while, the holiday season is the time to do it! Add holiday-specific greetings or add links to holiday promotions.
2. Check your location information
Make sure your location information is up-to-date. When new guests are planning their visit make sure they can find you! Include your address, contact info and any special instructions such as where to park.
Do this on your website, social media, and Google Business!
3. Review your holiday services
Make sure each service you offer online has clear, concise, and guest-friendly descriptions. If you’re adding seasonal packages, like pre-party blowouts or pampering days, add these now as well.
4. Show off your team
Show the world your well-polished team with new staff photos! It doesn’t require a ton of effort to take some fresh photos of your team that will make a huge impact. Have some extra time? Make them seasonally-appropriate with fun holiday flourishes. Share on your website, as well as social media.
Don’t forget, everyone should have their hair and makeup done, with a nice solid background and great lighting.
5. Update your holiday hours
Check your social media accounts, website, and Google Business account to update your salon’s hours and any days that you’ll be closed for the holidays.
Using SalonBiz? Check your appointment books to make sure they reflect any modified holiday hours. While you’re there, also check your team’s service times, prices, and offered services.
6. Create beautiful seasonal gift cards
Your salon’s brand can shine this season with a set of custom salon gift card images for your guests to choose from. Bring in festive and bright designs that create a gorgeous gifting experience for the buyer, as well as the person who receives the gift.
With SalonBiz, you can load multiple images and set up gift card bonus promotions as well. Learn more about all of our salon gift card functionality, and how to set up gift cards with SalonBiz, here.
7. Share something special with promotions
If you plan on offering any promotions or incentives for your online sales, you’ve got options with SalonBiz!
For example, you can set up a special promotion or discounts for your online gift cards. Run a special promotion for Black Friday where anyone gets a $100 card for $80.
8. Make the season easy
You’ve done all this work, now it’s time to make sure it’s easy for your guests to book appointments and buy products! Place a button to any holiday promotional pages in a prominent place on your website, your social media pages, and in your emails.
Also remove all barriers to salon holiday sales by allowing purchasers to quickly buy a gift card, package, or service without logging into your website. Finally, make sure you’ve set up robust online booking options for those last-minute blowouts and holiday pampering appointments.
Thankfully, this part is easy on you too with SalonBiz! With our salon management tools and apps, you get access to online booking tools, multiple ways to buy products and gift cards, and so much more!
Find out how SalonBiz can help you prepare for incredible salon holiday sales by booking a demo now!