SalonBiz | SalonBiz | Client Retention Strategy

4 Social Media Theme Ideas for Salons 

Running a successful salon surely keeps you busy. Even though you probably already know how important it is to promote yourself and engage with your audience on social media, your time to sit down and brainstorm post ideas is limited.  

To help you get ahead on your salon social media strategy and spend less time doing it, we’ve put together some social media theme ideas to inspire you. 

1. Giveaways 

Social media giveaways are a highly effective way to capture new leads for your salon and increase brand awareness by growing your social media following. In fact, research shows that an Instagram contest or giveaway can help you grow your followers 70% faster in three months.  

The idea behind a giveaway is to have users input their email addresses and other contact information to enter. Then, you can use it for targeted email campaigns to shorten the time between liking a post and sitting in your chair. Most people are willing to give up this information for the chance to win a good prize, such as a discounted color service or free hair care products. 

You could also ask participants to do a little something more for an extra giveaway entry, such as sharing your post, following your account, or liking and commenting on it. These strategies will help you boost engagement and grow your followers.   

2. Contests

 A contest is similar to a giveaway, but typically the prize in a contest is bigger and only one winner is chosen. A contest winner is also decided based on merit, as opposed to being chosen randomly in a giveaway. The benefits of running a social media contest are the same as running a giveaway—you can grow your following faster, spread brand awareness, and generate more interest in your salon. 

An example of a contest your salon could run on social media is a selfie contest. Ask your guests to take a selfie with their stylist or of their before and after transformation, post it on social media, and tag your salon. The photo that gets the most likes and comments at the end of the month wins, and the guest would get a free service or beauty product.  

SalonBiz | Social Media

3. Seasonal Posts 

Staying relevant can be a challenge for businesses on social media, but seasonal content can be a simple solution. Especially for an industry like beauty, trends often change with the season, offering ample opportunity to show your followers that you’re timely and knowledgeable. For example, when spring and summer come around, you can make a post about this year’s best wedding updos and attract next year’s brides-to-be as potential clients. 

Another benefit of posting seasonal content on social media is that you can save it to use again next year. Just be sure to refresh it to reflect new trends and provide something new for your followers. 

4. Holidays 

Like seasonal content, posting holiday-themed content on social media can keep your feed interesting for your audience and increase engagement during specific times of the year. You can run a holiday promotion, share holiday-related beauty tips, do fun posts about your stylists prepping for the upcoming holiday, or post reminders for people to schedule their appointments in time for the big event.  

Here are some social media post ideas for your salon based on the most popular holidays: 

New Year’s 

  • Ask clients to comment their New Year’s resolutions. 
  • Share your salon’s goals for the new year. 
  • Create a salon or spa membership for the year. 

Valentine’s Day 

  • Share hair and makeup tips focused on self-love. 
  • Recommend look ideas for Valentine’s dates/gifts or a Galentine’s night out. 
  • Run a Valentine’s Day makeup promo (who doesn’t love lip gloss?). 

Mother’s Day 

  • Offer haircare tips for busy moms. 
  • Run a giveaway where you’ll do a full makeover for a busy mom, who clients can nominate. 
  • Run a Mother’s Day gift card promo


  • Create a reminder post to let clients know December slots are filling up fast. 
  • Share your salon’s holiday hours. 
  • Offer an online bonus gift card incentive (e.g., buy $150 in gift cards and get an extra $25) 
Salon gift card

Attract & Manage More Clients with SalonBiz 

As you begin to master your salon’s social media strategy, new clients who learned about you through your content are going to come pouring in. Are you and your staff prepared to handle the influx? With SalonBiz, you will be. 

Our all-in-one salon software solution has everything you need to simplify, optimize, and grow your business. Streamline tasks like appointment booking, reminders, check in and check out, retail sales, and payment processing. We also have a marketing suite with set-and-forget campaigns, automatic online bonus gift cards, memberships with recurring payments, automatic promotional sales, product packages, and more. Once you’re equipped with these tools, you’ll have all the time you need to perfect your client experience. 

Book a SalonBiz demo today to get started! 



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