Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »
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Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »
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Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »
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SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory, and more. All these tools are important, and every owner has a favorite feature. But how can you maximize your salon marketing strategy? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing… Read more »
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The talent working in your salon is your most valuable asset, so what are you doing to make sure they feel loved, appreciated, and well-compensated? How can you rock compensation and salon benefits? It’s the number one question salon owners need to ask in order to craft a supportive workplace that inspires talent to build… Read more »
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Every salon owner has a common, yet unspoken, goal; to stay successful long-term. While this is a great thing to shoot for, the most important goal is actually reinvention. Salon owners who know how to reinvent their focus and offerings to align with customers desires and industry trends regularly are much more likely to succeed.… Read more »
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The ninth annual 2 to 10 conference, recently held in Scottsdale, started off as a simple conversation 10 years ago when Tom Kuhn, CEO of Qnity, had a conversation with a frustrated salon owner during a different event. “She felt much of the conversation at the event we were attending didn’t apply to her because… Read more »
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How can you streamline check-in and decrease call volume in your salon? At PENZONE Salons + Spas (five locations in the Columbus, Ohio, area), the team is always on the cutting edge of technology, using it to streamline check-in processes and procedures for a more profitable bottom line. After launching a new concept and rebranding… Read more »
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