By Laurel Nelson, contributing writer with Salon Today Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers… Read more »
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By Laurel Nelson, contributing writer with Salon Today What does retail in your salon look like? Do stylists put together a basket of products used, and then ask the guest which items they want to take home? Are guests escorted to the front desk after the service before the retail conversation even takes place? Do… Read more »
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It’s funny how the holidays sneak up on you… one day you’re complaining about school supplies and the next you’re knee deep in pumpkin spice and the busiest time of the year is right around the corner. Now is the time to focus on a great business builder – your gift card sales. We love… Read more »
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By Laurel Nelson, contributing writer with Salon Today When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for… Read more »
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We have to admit, it can be strange thinking about the Holidays when you haven’t even purchased Halloween candy! Every little bit you can do now will make life so much easier in late November. We’ve interviewed our team of expert educators and have compiled our team’s top 10 favorite tips to maximize your online… Read more »
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Poring over line items to make cuts in a budget is tedious, stressful and time consuming. But as every small business owner knows, it’s also necessary. And if you’re looking at making staff changes, it can be downright painful. But Jim Pacifico, founder of World Class Financial Services, says there’s one item that’s simple and… Read more »
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Advice from one of the most profitable and top salon groups in the country, Ihloff Salons and Spas. Ah, holiday. Here it comes again! We know it’s going to be a bit crazy no matter what, but going into the season prepared is the best way to minimize the chaos and help you enjoy your… Read more »
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When Berenice’s Salon in Denver was putting together ideas for their Earth Month fundraising, they knew they wanted to do something cool and involve the neighborhood. Ice cream, anyone? They reached out to a popular local ice cream shop, Sweet Cooie’s, and their next-door neighbor, the Under the Umbrella Coffee Shop. Sweet Cooie’s donated ice… Read more »
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1. CHECK GUESTS IN OR OUT ANYWHERE At the chair, in the retail area, at an event, even curbside. If you have Wi-Fi, you have a mobile front desk in the iPad App. 2. INCREASE RE-BOOKING Guests are most likely to re-book when the recommendation comes from their stylist. Stylists can have that conversation and… Read more »
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Photo by Paul Charbonnet The Salon and Spa Relief Fund is currently accepting donations for victims of Hurricane Harvey. It’s times like these that we as an industry can really make a difference. Click here to donate: http://www.salonandsparelieffund.org/500-challenge.php By Laurel Nelson, contributing writer with Salon Today After Hurricane Katrina hit in 2005, Neill… Read more »
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