Category: Tips

Keeping Clients Coming Back

By Laurel Nelson, contributing writer with Salon Today   Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are… Read more »

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Outperforming Online: Why Salons Should Win At Retail

By Laurel Nelson, contributing writer with Salon Today   Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, with speakers covering everything from in-salon education programs to front desk profitability, to developing a men’s business. But perhaps the hottest topic of all was retail. Bob… Read more »

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An App that Strengthens the Bond Between Salon and Guest

In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »

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Insta-Gratification

By Laurel Nelson, contributing writer with Salon Today   Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers… Read more »

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Eye On The Prize: Winning At The Referral Game

By Laurel Nelson, contributing writer with Salon Today   When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for… Read more »

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