By Laurel Nelson, contributing writer with Salon Today It’s 4:30 a.m. and Denise Deering is getting up to start her day. She doesn’t have to be on the road for her one-hour, 15-minute commute until 6:30 a.m., but this is her time to eat breakfast, have coffee, check her email and deal with any personal matters… Read more »
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By Laurel Nelson, contributing writer with Salon Today Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are… Read more »
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The past few years, we’ve been creating lots of new products to ease your pain points and fill the gaps in your systems. This has brought about a number of exciting innovations, especially when it comes to the SalonBiz apps. Yet for a busy salon owner, all of the different salon apps that we offer… Read more »
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By Laurel Nelson, contributing writer with Salon Today Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, with speakers covering everything from in-salon education programs to front desk profitability, to developing a men’s business. But perhaps the hottest topic of all was retail. Bob… Read more »
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Bonus Gifts We are really excited about Online Gift Cards! If you offered a gift card promo this past holiday season, you’ll know why. Bonus Gift Cards allow you to offer a little something extra for each purchase. When a customer buys a $100, for example, they would also receive a $15 card for free.… Read more »
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In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »
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By Laurel Nelson, contributing writer with Salon Today Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers… Read more »
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By Laurel Nelson, contributing writer with Salon Today What does retail in your salon look like? Do stylists put together a basket of products used, and then ask the guest which items they want to take home? Are guests escorted to the front desk after the service before the retail conversation even takes place? Do… Read more »
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It’s funny how the holidays sneak up on you… one day you’re complaining about school supplies and the next you’re knee deep in pumpkin spice and the busiest time of the year is right around the corner. Now is the time to focus on a great business builder – your gift card sales. We love… Read more »
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By Laurel Nelson, contributing writer with Salon Today When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for… Read more »
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