Category: Tips

Lessons Learned: Seasoned Stylists Share Advice For Newbies

By Laurel Nelson, contributing writer with Salon Today When you’re starting out as a new stylist—or in any career—it’s difficult to know what you don’t know. And while you may have gone to a top-notch cosmetology school and learned from the best educators, there are still many things you must learn on the job from… Read more »

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Sustainable Systems For Your Men’s Business

By Laurel Nelson, contributing writer with Salon Today Kurt Kueffner has spent his entire career focused on the business of men’s grooming. From apprenticing with Horst Rechelbacher, to becoming an educator himself, Kueffner has worked for both Aveda and American Crew, growing barbering programs all over the world. In August, he launched The Grooming Collective with a… Read more »

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Keeping Clients Coming Back

By Laurel Nelson, contributing writer with Salon Today   Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are… Read more »

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Outperforming Online: Why Salons Should Win At Retail

By Laurel Nelson, contributing writer with Salon Today   Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, with speakers covering everything from in-salon education programs to front desk profitability, to developing a men’s business. But perhaps the hottest topic of all was retail. Bob… Read more »

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An App that Strengthens the Bond Between Salon and Guest

In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »

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