By Laurel Nelson, contributing writer with Salon Today When you’re starting out as a new stylist—or in any career—it’s difficult to know what you don’t know. And while you may have gone to a top-notch cosmetology school and learned from the best educators, there are still many things you must learn on the job from… Read more »
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By Laurel Nelson, contributing writer with Salon Today Kurt Kueffner has spent his entire career focused on the business of men’s grooming. From apprenticing with Horst Rechelbacher, to becoming an educator himself, Kueffner has worked for both Aveda and American Crew, growing barbering programs all over the world. In August, he launched The Grooming Collective with a… Read more »
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Featured Photo Source: 20 Volume Salon and Spa Stacey Coronado, owner of 20 Volume Salon and Spa in Mesa, AZ, sat in her office surrounded by boxes of paper travelers and receipts, knowing there had to be a better way. “I was in the middle of all these stacks and stacks of paper thinking, this is… Read more »
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Featured Photo Contributing Source: Presence AI Facebook When was the last time you made an actual phone call? Probably more recently than a large number of your clients. That’s because according to at least one study, when it comes to millennials, they may constantly have one in hand, but phones aren’t being used to actually… Read more »
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By Laurel Nelson, contributing writer with Salon Today It’s 4:30 a.m. and Denise Deering is getting up to start her day. She doesn’t have to be on the road for her one-hour, 15-minute commute until 6:30 a.m., but this is her time to eat breakfast, have coffee, check her email and deal with any personal matters… Read more »
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By Laurel Nelson, contributing writer with Salon Today Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are… Read more »
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The past few years, we’ve been creating lots of new products to ease your pain points and fill the gaps in your systems. This has brought about a number of exciting innovations, especially when it comes to the SalonBiz apps. Yet for a busy salon owner, all of the different salon apps that we offer… Read more »
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By Laurel Nelson, contributing writer with Salon Today Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, with speakers covering everything from in-salon education programs to front desk profitability, to developing a men’s business. But perhaps the hottest topic of all was retail. Bob… Read more »
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Bonus Gifts We are really excited about Online Gift Cards! If you offered a gift card promo this past holiday season, you’ll know why. Bonus Gift Cards allow you to offer a little something extra for each purchase. When a customer buys a $100, for example, they would also receive a $15 card for free.… Read more »
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In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »
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