Category: Technology

Amp Up In-House Marketing With SalonBiz Communications Suite

When it comes to innovation, Vivian Yeh is always ahead of the curve. As a 21 year SalonBiz user and owner of three locations for Josephine’s Day Spa and Salon, she leverages several SalonBiz features to help make her salons successful, year after year. Recently, SalonBiz released a new Communications Suite to directly support and… Read more »

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Security Alert! 8 Best Practices to Keep Your Salon’s Cyber Activity Safe

In a world where everything has become digital, it’s easy to get a little lax when it comes to cyber security. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »

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Instagram Best Practices for Salons and Spas

It’s no secret Instagram is a powerful social media tool that showcases the innovative and creative work going on behind the salon’s closed doors. It helps you connect with new and current clients, promote products or services, and share meaningful client success stories. According to Forrester, brands on Instagram have a 10x higher engagement rate… Read more »

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How to Automate Time Consuming Tasks Using Technology in a Salon

Success in any business starts with finding the right tools and understanding how to apply them to maximize the customer experience. For the salon industry, one of those tools is Presence AI. Presence AI is an artificial intelligence tool that’s a programmable voice for your business, and works directly with SalonBiz software, to provide a next… Read more »

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Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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Maximize Your Marketing Strategy with Communications Suite from SalonBiz

SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory and more. All these tools are important, and every owner has a favorite feature. But are there features you aren’t using enough? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing efforts.… Read more »

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Decrease Call Volume in Your Salon and Streamline Check-in

At PENZONE Salons + Spas (five locations in the Columbus, Ohio, area), the team is always on the cutting edge of technology, using it to a streamline processes and procedures for a more profitable bottom line. After launching a new concept and rebranding last spring, the company focused on implementing technology that improves their guest’s… Read more »

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How Can You Rethink the Future of Your Salon with Technology?

What does the salon of the future look like to you? High-tech tools? Less staff at the front desk? Online appointment booking exclusively? All these things are possible, but the main change salons will see in the future is the way in which they connect with their clients. Louis Lago, president of SalonBiz and co-owner… Read more »

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Elevating the Industry: 5 Questions for Elevate’s Tatum Neill

Tatum Neill, creative director for Paris Parker salons and Aveda North American Artistic Director of Social Media, has always had a passion for education. A few years ago, he saw an opportunity to create educational events that could pair that passion with his love of music and fill a need for smaller, community-based hair shows… Read more »

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