Category: SalonBiz101

Best Practices for Feedback and Reviews

There’s nothing more exciting than when a regular customer transforms into a “raving fan.” So how do they get there? With a little help from you and some Listen360 best practice tips. With the SalonBiz Communications Suite, you already have the essential marketing tools to promote your salon using email marketing templates and images for… Read more »

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Amp Up In-House Marketing With SalonBiz Communications Suite

When it comes to innovation, Vivian Yeh is always ahead of the curve. As a 21 year SalonBiz user and owner of three locations for Josephine’s Day Spa and Salon, she leverages several SalonBiz features to help make her salons successful, year after year. Recently, SalonBiz released a new Communications Suite to directly support and… Read more »

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17 Powerhouse Tips to Grow Salon Customer Retention

Getting new salon clients can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than retaining current… Read more »

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Want to Update Your Service Menu Prices Without Stress?

Priscilla Priebe, owner of Tulip Salon & Spa in Fredericksburg, Virginia, is a veteran of Salon Today magazine’s annual list of 200 fast-growing, leading salons across North America. To maintain yearly growth in her business, Priebe stays current with her pricing. Twice per year she raises her prices on color services by a dollar or… Read more »

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How Gift Cards Can Grow Your Salon Business

The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial use. According to a… Read more »

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Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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Salon Security Alert! 8 Best Practices to Keep Your Salon Safe

In a world where everything has become digital, it’s easy to get a little lax when it comes to salon cybersecurity. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »

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