Category: SalonBiz101

Plan for a Profitable Year-End With These 5 Strategies

As the end of 2019 rapidly approaches, you’re probably focused on holiday inventory, accommodating your guests’ schedules and hitting your budget goals. It’s a stressful time of year—but it doesn’t have to be. Make the next few months of the holiday rush run more efficiently with these strategies. 1) Know Your Holiday Inventory and Plan… Read more »

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Best Practices for Feedback and Reviews

There’s nothing more exciting than when a regular customer transforms into a “raving fan.” So how do they get there? With a little help from you and some Listen360 best practice tips. With the SalonBiz Communications Suite, you already have the essential marketing tools to promote your salon using email marketing templates and images for… Read more »

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Amp Up In-House Marketing With SalonBiz Communications Suite

When it comes to innovation, Vivian Yeh is always ahead of the curve. As a 21 year SalonBiz user and owner of three locations for Josephine’s Day Spa and Salon, she leverages several SalonBiz features to help make her salons successful, year after year. Recently, SalonBiz released a new Communications Suite to directly support and… Read more »

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17 Powerhouse Tips to Grow Salon Customer Retention

Getting new clients into your salon can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than… Read more »

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How Gift Cards Can Grow Your Salon Business

The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial gift card use. According… Read more »

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Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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