Getting new clients into your salon can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than… Read more »
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The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial gift card use. According… Read more »
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Ah, the back-to-school season is upon us again. Sharpened pencils, new backpacks, and a wardrobe to wow friends—what more does a kid need? A fresh haircut, of course. Moms will soon be scrambling for appointments to get kids ready for a new year with a new look. Are you marketing to them now? Are you… Read more »
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Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »
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A small inspiration can turn into a movement, and that’s exactly what happened when Shane Price, CEO of Green Circle Salons started talking with a green salon owner in Canada in 2008. He was creating a directory of green minded salons to make it easier for consumers to find them and for salons to be… Read more »
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Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »
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In a world where everything has become digital, it’s easy to get a little lax when it comes to cyber security. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »
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It’s no secret Instagram is a powerful social media tool that showcases the innovative and creative work going on behind the salon’s closed doors. It helps you connect with new and current clients, promote products or services, and share meaningful client success stories. According to Forrester, brands on Instagram have a 10x higher engagement rate… Read more »
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Success in any business starts with finding the right tools and understanding how to apply them to maximize the customer experience. For the salon industry, one of those tools is Presence AI. Presence AI is an artificial intelligence tool that’s a programmable voice for your business, and works directly with SalonBiz software, to provide a next… Read more »
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SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory and more. All these tools are important, and every owner has a favorite feature. But are there features you aren’t using enough? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing efforts.… Read more »
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