As the end of 2019 rapidly approaches, you’re probably focused on holiday inventory, accommodating your guests’ schedules and hitting your budget goals. It’s a stressful time of year—but it doesn’t have to be. Make the next few months of the holiday rush run more efficiently with these strategies. 1) Know Your Holiday Inventory and Plan… Read more »
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As technology continues to improve and streamline salon systems, sometimes you may need to hit pause and see which areas you need to upgrade. Hair salon point of sale systems (POS) are a great place to start. Still using a cash register and credit card terminal? Here are five reasons to upgrade to an integrated… Read more »
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Making money while you sleep is not a business dream. For salon owners, it can be part of regular daily sales totals, especially when you educate customers on the value of gift cards and make it simple for them to purchase online. It’s easy to set up all types of gift card options through SalonBiz… Read more »
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There’s nothing more exciting than when a regular customer transforms into a “raving fan.” So how do they get there? With a little help from you and some Listen360 best practice tips. With the SalonBiz Communications Suite, you already have the essential marketing tools to promote your salon using email marketing templates and images for… Read more »
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When it comes to innovation, Vivian Yeh is always ahead of the curve. As a 21 year SalonBiz user and owner of three locations for Josephine’s Day Spa and Salon, she leverages several SalonBiz features to help make her salons successful, year after year. Recently, SalonBiz released a new Communications Suite to directly support and… Read more »
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Getting new clients into your salon can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than… Read more »
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The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial gift card use. According… Read more »
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Ah, the back-to-school season is upon us again. Sharpened pencils, new backpacks, and a wardrobe to wow friends—what more does a kid need? A fresh haircut, of course. Moms will soon be scrambling for appointments to get kids ready for a new year with a new look. Are you marketing to them now? Are you… Read more »
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Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »
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A small inspiration can turn into a movement, and that’s exactly what happened when Shane Price, CEO of Green Circle Salons started talking with a green salon owner in Canada in 2008. He was creating a directory of green minded salons to make it easier for consumers to find them and for salons to be… Read more »
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