Category: Salon

17 Powerhouse Tips to Grow Salon Customer Retention

Getting new clients into your salon can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than… Read more »

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How Gift Cards Can Grow Your Salon Business

The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial gift card use. According… Read more »

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Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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Security Alert! 8 Best Practices to Keep Your Salon’s Cyber Activity Safe

In a world where everything has become digital, it’s easy to get a little lax when it comes to cyber security. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »

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Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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How to Rock Compensation and Benefits at your Salon

The talent working in your salon is your most valuable asset, so what are you doing to make sure they feel loved, appreciated, and well compensated? It’s the number one question salon owners need to ask in order to craft a supportive workplace that inspires talent to build a career with you. Owners of Logan… Read more »

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Tips to Reinvent Your Salon Over the Years

Every salon owner has a common, yet unspoken, goal; to stay successful long-term. While this is a great thing to shoot for, the most important goal is actually reinvention. Salon owners who know how to reinvent their focus and offerings to align with customers desires and industry trends regularly are much more likely to succeed.… Read more »

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Data, Innovation, Leadership and More: 5 Key Takeaways from the 2019 2 to 10 Conference

The ninth annual 2 to 10 conference, recently held in Scottsdale, started off as a simple conversation 10 years ago when Tom Kuhn, CEO of Qnity, had a conversation with a frustrated salon owner during a different event. “She felt much of the conversation at the event we were attending didn’t apply to her because… Read more »

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