Category: Salon

Technology Case Studies: How to Enhance the Client Experience

By Laurel Nelson, contributing writer with Salon Today  Every January, Salon Today magazine honors elite salons across North America in the annual Salon Today 200. The competition features a variety of categories salons can enter, including growth, customer service, education and technology, to name a few. Nuovo Salon Group in Sarasota, Florida, and Redbloom Salons… Read more »

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How to Increase Revenue with Online Salon Software

By Laurel Nelson, contributing writer with Salon Today As a salon owner, there’s nothing more important than the quality of your “guest experience ” and the revenue you earn making people feeling beautiful and happy. The best way to manage it all and increase revenue? Use online salon software. Why? Simplifies payment options for clients… Read more »

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5 Ways to Ensure Client Credit Card Information Security and Peace of Mind

As a salon business owner, you want to make sure client’s credit card information is safe when a transaction goes through a terminal, or an app on a mobile device like a smart phone or iPad. And you want customers to know and feel secure about your payment process, too. It’s what builds trust in… Read more »

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Communicate with Purpose to Boost Client Retention

By Laurel Nelson, contributing writer with Salon Today Author and speaker Joey Coleman is passionate about the customer experience. He has spent a career researching and understanding why people stay loyal to certain businesses—and why they leave others. “Customer retention is the biggest crisis facing businesses today,” he says. “It’s where your business lives and… Read more »

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Buzz Worthy

While working as a stylist in his mid-20s, Andreas Zafiriadis dreamed of opening his own salon. But to make this dream become a reality, he had work to do. “I needed to take classes and become more educated,” Zafiriadis says. “When I did open a salon, I wanted it to be a place where my… Read more »

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Your Path to Profit: 2019 Tech Trends

By Laurel Nelson, contributing writer with Salon Today Technology is a vital part of the consumer experience in today’s world. Whether it’s ordering groceries with the click of a button, texting a take-out order or following the news on Twitter, today’s consumer has become used to the convenience and efficiency of technology. Clients want that… Read more »

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The Salon App that WILL Transform the Industry

By Stacey Soble for Salon Today’s Salon Business News With the continued shift from brick & mortar shopping to online shopping, salons are seeing their retail numbers affected by clients who used to buy products in the salon but now order from their phones and laptops.  As salon owners themselves, the folks at SalonBiz could see the trend… Read more »

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