Category: Marketing

An App that Strengthens the Bond Between Salon and Guest

In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »

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Insta-Gratification

By Laurel Nelson, contributing writer with Salon Today   Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers… Read more »

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5 Tips for an Easy and Successful Fundraising Event

When Berenice’s Salon in Denver was putting together ideas for their Earth Month fundraising, they knew they wanted to do something cool and involve the neighborhood. Ice cream, anyone? They reached out to a popular local ice cream shop, Sweet Cooie’s, and their next-door neighbor, the Under the Umbrella Coffee Shop. Sweet Cooie’s donated ice… Read more »

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The Salon Software Switch: Why Trios Came Back

Featured Photo Source: Trios Aveda Facebook When it comes to technology, Trios Aveda salon owner Joe DeAnda is the person you want on your side. He’s tech savvy and keeps up-to-date with all the latest technology. That’s why when Joe his wife and co-owner Karen moved from their original salon software to SalonBiz in 2000,… Read more »

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How-To: Images to be a Social Media Standout

Source: Imaginal Marketing Group® | Screenshot: Lux Salon Instagram By Laurel Nelson, contributing writer with Salon Today Whatever salon software you use, these tips will help your team shine. When photographer Wes Kroninger was hired by Lux Salon Director of R&D, Wade Zylstra, to speak at the Fullerton, California-based salon’s retreat in August, it wasn’t to talk… Read more »

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