Category: Marketing

How Can You Rethink the Future of Your Salon with Technology?

What does the salon of the future look like to you? High-tech tools? Less staff at the front desk? Online appointment booking exclusively? All these things are possible, but the main change salons will see in the future is the way in which they connect with their clients. Louis Lago, president of SalonBiz and co-owner… Read more »

READ MORE

Elevating the Industry: 5 Questions for Elevate’s Tatum Neill

Tatum Neill, creative director for Paris Parker salons and Aveda North American Artistic Director of Social Media, has always had a passion for education. A few years ago, he saw an opportunity to create educational events that could pair that passion with his love of music and fill a need for smaller, community-based hair shows… Read more »

READ MORE

Headquarters cuts to the future of local business

This article and featured photo were originally posted at LAPrensasa.com What started with an entrepreneurial streak from a family business led William Dickey to recently open his new hair salon—on wheels. Headquarters, located at 2301 San Pedro Ave. inside the Rose Bush, is ready to showcase a different kind of business in the food truck lot.… Read more »

READ MORE

An App that Strengthens the Bond Between Salon and Guest

In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »

READ MORE

5 Tips for an Easy and Successful Fundraising Event

When Berenice’s Salon in Denver was putting together ideas for their Earth Month fundraising, they knew they wanted to do something cool and involve the neighborhood. Ice cream, anyone? They reached out to a popular local ice cream shop, Sweet Cooie’s, and their next-door neighbor, the Under the Umbrella Coffee Shop. Sweet Cooie’s donated ice… Read more »

READ MORE

The Salon Software Switch: Why Trios Came Back

Featured Photo Source: Trios Aveda Facebook When it comes to technology, Trios Aveda salon owner Joe DeAnda is the person you want on your side. He’s tech savvy and keeps up-to-date with all the latest technology. That’s why when Joe his wife and co-owner Karen moved from their original salon software to SalonBiz in 2000,… Read more »

READ MORE