Category: Marketing

Data, Innovation, Leadership and More: 5 Key Takeaways from the 2019 2 to 10 Conference

The ninth annual 2 to 10 conference, recently held in Scottsdale, started off as a simple conversation 10 years ago when Tom Kuhn, CEO of Qnity, had a conversation with a frustrated salon owner during a different event. “She felt much of the conversation at the event we were attending didn’t apply to her because… Read more »

READ MORE

How Can You Rethink the Future of Your Salon with Technology?

What does the salon of the future look like to you? High-tech tools? Less staff at the front desk? Online appointment booking exclusively? All these things are possible, but the main change salons will see in the future is the way in which they connect with their clients. Louis Lago, president of SalonBiz and co-owner… Read more »

READ MORE

Elevating the Industry: 5 Questions for Elevate’s Tatum Neill

Tatum Neill, creative director for Paris Parker salons and Aveda North American Artistic Director of Social Media, has always had a passion for education. A few years ago, he saw an opportunity to create educational events that could pair that passion with his love of music and fill a need for smaller, community-based hair shows… Read more »

READ MORE

Headquarters cuts to the future of local business

This article and featured photo were originally posted at LAPrensasa.com What started with an entrepreneurial streak from a family business led William Dickey to recently open his new hair salon—on wheels. Headquarters, located at 2301 San Pedro Ave. inside the Rose Bush, is ready to showcase a different kind of business in the food truck lot.… Read more »

READ MORE

The App that Strengthens the Bond Between Salon and Guest: Pocket Salon—and How to Launch It

In today’s tech-crazed age, it’s become clear that the best technology doesn’t replace a conversation, it ADDS TO the conversation—especially those that need a little nurturing. Think about how texting unites distant teens with their parents, how Facebook re-connects college friends who meant to stay in touch but life happened. We saw the same potential… Read more »

READ MORE

Insta-Gratification

By Laurel Nelson, contributing writer with Salon Today   Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers… Read more »

READ MORE

5 Tips for an Easy and Successful Fundraising Event

When Berenice’s Salon in Denver was putting together ideas for their Earth Month fundraising, they knew they wanted to do something cool and involve the neighborhood. Ice cream, anyone? They reached out to a popular local ice cream shop, Sweet Cooie’s, and their next-door neighbor, the Under the Umbrella Coffee Shop. Sweet Cooie’s donated ice… Read more »

READ MORE