Category: Marketing

Success with SalonBiz

Every year, SalonBiz hosts a state of the union at its PowerUp event in January, held in conjunction with Serious Business, where users gather to learn about the newest features in their favorite software. This year, SalonBiz Director of Sales Denise Boudreaux outlined all the benefits, bells and whistles that users are loving, and then… Read more »

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The Benefits of a Salon App

Your clients book their appointments on your website. They receive text message reminders. They follow your social media platforms for updates and inspiration. Feels like you’re on top of technology, right? There’s one more critical step to take. It’s time to provide an app for your guests. Think they don’t have room for one more… Read more »

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Tips to Grow Engagement and Client Love on Facebook

Establishing a Facebook business page for your salon or spa is a great way to spread the word about your brand, and offer next level customer service that starts before guests even walk through the door. In fact, 79% of American internet users are on Facebook, making it the single most popular social media platform.… Read more »

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How Montage Salon Uses the Communications Suite

As a salon owner, the core business communication tools you use make an impact in big and small ways each day. Not only do they directly influence how you build long-term, personal connections with clients, but determine the level and quality of repeat business. For Montage Salon, the SalonBiz Communications Suite serves as the all-in-one… Read more »

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Plan for a Profitable Year-End With These 5 Strategies

As the end of 2019 rapidly approaches, you’re probably focused on holiday inventory, accommodating your guests’ schedules and hitting your budget goals. It’s a stressful time of year—but it doesn’t have to be. Make the next few months of the holiday rush run more efficiently with these strategies. 1) Know Your Holiday Inventory and Plan… Read more »

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Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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Instagram Tips & Best Practices for Salons and Spas

It’s no secret Instagram is a powerful social media tool that showcases the innovative and creative work going on behind the salon’s closed doors. It helps you connect with new and current clients, promote products or services, and share meaningful client success stories. But what are salon Instagram tips and best practices? According to Forrester,… Read more »

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Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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Maximize Your Salon Marketing Strategy with Our Communications Suite

SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory, and more. All these tools are important, and every owner has a favorite feature. But how can you maximize your salon marketing strategy? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing… Read more »

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