Category: Best Practices

Motivating Stylists By Being There

By Laurel Nelson, contributing writer with Salon Today “I love the atmosphere in the salon when Tonya walks in,” Roy Guira, stylist at Tonya Jones SalonSpa says. “It’s so much more fun when she’s there, and she’s so generous to her employees. She always makes sure everything is good in my life.” How many owners have stylists who would… Read more »

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Crush The Consultation

New Feature – Stylist App New tools to crush the consultation are available in the Stylist App! These forms are totally customizable and accessible on your phone so you can skip the “So what are we doing today?” conversation with your clients.   From the appointment book, tap the appointment and then select the Consultations… Read more »

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Lessons Learned: Seasoned Stylists Share Advice For Newbies

By Laurel Nelson, contributing writer with Salon Today When you’re starting out as a new stylist—or in any career—it’s difficult to know what you don’t know. And while you may have gone to a top-notch cosmetology school and learned from the best educators, there are still many things you must learn on the job from… Read more »

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Sustainable Systems For Your Men’s Business

By Laurel Nelson, contributing writer with Salon Today Kurt Kueffner has spent his entire career focused on the business of men’s grooming. From apprenticing with Horst Rechelbacher, to becoming an educator himself, Kueffner has worked for both Aveda and American Crew, growing barbering programs all over the world. In August, he launched The Grooming Collective with a… Read more »

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Keeping Clients Coming Back

By Laurel Nelson, contributing writer with Salon Today   Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are… Read more »

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Headquarters cuts to the future of local business

This article and featured photo were originally posted at LAPrensasa.com What started with an entrepreneurial streak from a family business led William Dickey to recently open his new hair salon—on wheels. Headquarters, located at 2301 San Pedro Ave. inside the Rose Bush, is ready to showcase a different kind of business in the food truck lot.… Read more »

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Outperforming Online: Why Salons Should Win At Retail

By Laurel Nelson, contributing writer with Salon Today   Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, with speakers covering everything from in-salon education programs to front desk profitability, to developing a men’s business. But perhaps the hottest topic of all was retail. Bob… Read more »

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