Category: Best Practices

Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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How to Rock Compensation and Benefits at your Salon

The talent working in your salon is your most valuable asset, so what are you doing to make sure they feel loved, appreciated, and well compensated? It’s the number one question salon owners need to ask in order to craft a supportive workplace that inspires talent to build a career with you. Owners of Logan… Read more »

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Tips to Reinvent Your Salon Over the Years

Every salon owner has a common, yet unspoken, goal; to stay successful long-term. While this is a great thing to shoot for, the most important goal is actually reinvention. Salon owners who know how to reinvent their focus and offerings to align with customers desires and industry trends regularly are much more likely to succeed.… Read more »

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Data, Innovation, Leadership and More: 5 Key Takeaways from the 2019 2 to 10 Conference

The ninth annual 2 to 10 conference, recently held in Scottsdale, started off as a simple conversation 10 years ago when Tom Kuhn, CEO of Qnity, had a conversation with a frustrated salon owner during a different event. “She felt much of the conversation at the event we were attending didn’t apply to her because… Read more »

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Decrease Call Volume in Your Salon and Streamline Check-in

At PENZONE Salons + Spas (five locations in the Columbus, Ohio, area), the team is always on the cutting edge of technology, using it to a streamline processes and procedures for a more profitable bottom line. After launching a new concept and rebranding last spring, the company focused on implementing technology that improves their guest’s… Read more »

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How Can I Optimize Billing, Productivity, Compensation, Retail and Retention in My Salon?

Jentry Petzold, owner of The Black Cat Salon and Spa in two locations on the island of Oahu, is on a mission to change the way salon owners do business. A few years ago, after becoming frustrated with low productivity and a faltering salon culture, Jentry began to research alternative ways to run his business.… Read more »

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How Can You Rethink the Future of Your Salon with Technology?

What does the salon of the future look like to you? High-tech tools? Less staff at the front desk? Online appointment booking exclusively? All these things are possible, but the main change salons will see in the future is the way in which they connect with their clients. Louis Lago, president of SalonBiz and co-owner… Read more »

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How to Increase Revenue with Online Salon Software

By Laurel Nelson, contributing writer with Salon Today As a salon owner, there’s nothing more important than the quality of your “guest experience ” and the revenue you earn making people feeling beautiful and happy. The best way to manage it all and increase revenue? Use online salon software. Why? Simplifies payment options for clients… Read more »

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Pocket Salon App Gives Clients a Seamless Experience

Kathleen Hildenbrand, owner of Lucky 13 salon in Columbus, Ohio, prides herself on being an early adopter of technology. So when SalonBiz introduced its Pocket Salon app for clients last year, she jumped on it immediately. “You have to stay on top of technology to be taken seriously and provide what the client wants and… Read more »

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