So you’ve decided to open your own salon. You’ve chosen the area you want to build your business in, and you’re ready to find the perfect space. But before you sign that lease, there are some big decisions to be made with careful thought and consideration in order to maximize salon productivity per salon square… Read more »
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Getting new salon clients can be an expensive marketing endeavor. The investment cost takes a big chunk out of the bottom line every month, especially when you include ads and promotional materials. In fact, according to the U.S. Small Business Administration, acquiring a new client can cost five to seven times more than retaining current… Read more »
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Priscilla Priebe, owner of Tulip Salon & Spa in Fredericksburg, Virginia, is a veteran of Salon Today magazine’s annual list of 200 fast-growing, leading salons across North America. To maintain yearly growth in her business, Priebe stays current with her pricing. Twice per year she raises her prices on color services by a dollar or… Read more »
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The gift card income stream for a salon business is only one sales funnel of many, but a pretty important one. It serves as a critical tool to grow revenue through current clients who purchase gift cards for friends and family, and (hopefully) turn into new committed clients beyond the initial use. According to a… Read more »
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Ah, the back-to-school season is upon us again. Sharpened pencils, new backpacks, and a wardrobe to wow friends—what more does a kid need? A fresh haircut, of course. Moms will soon be scrambling for appointments to get kids ready for a new year with a new look. Are you marketing to them now? Are you… Read more »
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