Month: July 2019

Salon Email Marketing Best Practices

Salon owners are always looking for ways to improve guest interactions in person and online, then turn those connections into dollars and dedicated fans. What’s the best place to start? Email marketing. It’s one of the easiest and most powerful ways to build customer relationships long-term. Done well, it serves as a great sales funnel… Read more »

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How Connecting to Community Leads to Client Loyalty and Growth

Marsha Power has owned Garbo A Salon, in Austin, Texas for 35 years (and in 2016, opened a second location). From the beginning, philanthropy has been at the heart of her business, but not necessarily by design. “It started off organically,” Power says. “I was working hard behind the chair and clients would ask me… Read more »

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Salon Security Alert! 8 Best Practices to Keep Your Salon Safe

In a world where everything has become digital, it’s easy to get a little lax when it comes to salon cybersecurity. But the convenience of doing business (and everything else) online comes at a price. Without proper security measures, you could be putting your business and your clients at risk. Put these eight security measures… Read more »

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Instagram Tips & Best Practices for Salons and Spas

It’s no secret Instagram is a powerful social media tool that showcases the innovative and creative work going on behind the salon’s closed doors. It helps you connect with new and current clients, promote products or services, and share meaningful client success stories. But what are salon Instagram tips and best practices? According to Forrester,… Read more »

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Need Marketing Inspiration? 25 Ways to Promote Your Salon

Effectively promoting your salon takes more than social media posts and give-aways. It’s fine tuning how the staff works as a team to create a one-of-a-kind experience for guests, while demonstrating the salon’s creative ideas and talented stylists. To get a peek into tips and tricks from successful salon owners, SalonBiz talked with a few… Read more »

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Maximize Your Salon Marketing Strategy with Our Communications Suite

SalonBiz keeps your business humming along daily, booking clients, recording important data, keeping track of inventory, and more. All these tools are important, and every owner has a favorite feature. But how can you maximize your salon marketing strategy? Communications Suite is an often under-utilized tool within SalonBiz Central that can transform your salon’s marketing… Read more »

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