SalonBiz PowerUp 2019

January 19 • 2:30-5:30 pm
Roosevelt Ballroom
The Roosevelt Hotel, New Orleans

Join us for our annual idea forum, kicking off SeriousBusiness weekend.

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Keynote: Courageous Vulnerability

The past few years have been all about the salon of the future — what it looks like, how it will operate and how it can compete with online retailers. We know that the guest experience is critical for survival and innovation is key to thrive. At PowerUp, we are making room for the future! Join us as we talk about the future of SalonBiz, what’s new with technology, and how to build leaders and a culture that will last a lifetime. This event is about giving you the tools you need to succeed; this year is your year to be fearless!


Jentry Petzold is a salon owner and a Personal and Professional Development Coach that can talk to you like no one else can. He is considered by many to be an “industry disrupter.” He is a self-proclaimed asshole who will punch you in the face with his message, then leave you with a warm hug and inspired heart.

He set the stage for a unique guest experience at his own salon with a daring sign on the front door: “Sorry We’re Open”, which serves as a warning as much as an invitation to those who walk through the doors of The Black Cat Salons. For over 10 years, Jentry and his Team have created a new standard for the hair industry by providing an environment founded on key cultural principles and being feverishly dedicated to developing a Team Based Culture.

Jentry is going to share his story of losses and gains; passions and frustrations; fears and desires that every salon and business owner experiences. He will also share how “Courageous Vulnerability” has saved his business, saved his sanity and has built a thriving Team that continually grows the salon’s revenue year after year. “As owners and managers, you are responsible to protect and develop your team and then train them to protect the culture.”

Jentry is an unconventional leader with a fearless mentality that will help you breathe life back into your business… whether you’re ready or not.


NEW All-Women Leadership Panel:
on Management for the Future

Learn from these powerhouse women to create accountability, encourage out of the box thinking, and streamline coaching—all while running a successful salon.

Moderator: Carrie Perkins, Director of Learning and Development, Qnity, Inc.
Carrie has more than 25 years of experience as a leadership trainer and coach and her knowledge, passion and “get-it-done” approach have contributed greatly to the success of Qnity’s customers and clients. Carrie began her career as an esthetician and quickly rose into leadership roles. She became co-owner and CEO of a spa salon with four locations and 200 team members, a position she held for 14 years before joining Qnity in 2017. Since joining the Qnity team, Carrie has worked intimately as a coach and educator to salons and spas across the country to create transformation in the areas of leadership, engagement, growth and execution. Carrie also runs the Qnity Trainer Certification program, certifying over 20 new Qnity educators in 2018 alone. She loves helping leaders and their teams experience higher profits, exceptional culture and a competitive edge.


Stefanie Palko, President/Owner, Copperfalls Spa
A member of the industry for 25 years, Stefanie started her career as an Account Executive with Pacifico Business Products, where she had the pleasure of training with Horst Rechelbacher at his Osceola Retreat and was certified as an aromaologist. After 5 years, she ventured into the spa business with a goal of putting the Aveda systems in action. She opened Copperfalls Spa in March 2000, and they expanded and opened a first floor salon in 2009. Copperfalls has been honored as part of the Salon Today 200, and Stefanie has created a place of wellness where guests are treated from the inside out.


Kate Cottrill, Marketing Director & Manager, Ihloff Salon and Day Spa
Kate started working at Ihloff Salon in 2004 as part of the front desk team. She moved into management shortly after and has grown to work in recruiting, company operations and is now their marketing director. She loves the beauty industry and is passionate about growing her team to achieve their careers goals. Her time outside of work is spent with family and working on various committees of local nonprofits in her Tulsa community. Ihloff Salon & Day Spa was founded in 1980 and the staff is made up of a team of dedicated rockstars, the management team alone has a combined 100 years experience!


Denise Zeydel, General Manager/Co-Owner, Z Salon & Spa
Hard work, perseverance and dedication are all words that come to mind when describing Denise Zeydel, general manager of Z Salon and Spa. She began working for the company at the age of 16 and has virtually worked in all areas of operation. Denise began her climb by becoming the operations officer responsible for inventory and setting and maintaining staff retail goals. From there, she served as financial officer, followed by a stint in Human Resources, and by 1995, she became the general manager. Denise is currently responsible for a staff of over 100 and overseeing two locations. Denise has been featured in Business First as well as Today’s Woman, and she really enjoys working with the staff and helping them reach the goals they found to be impossible.


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